Fundraising Tips

Getting started

Fundraising shouldn't be a daunting task; it can be enjoyable and rewarding.

A few things to remember when asking people to support you:

  • Be confident when you approach people
  • Be proud that you are taking part, it is a huge achievement and is one of the main reasons people will support you
  • You are making a real difference to thousands of people's lives throughout the UK
  • If they say "no", don't take it personally, just move on to the next person

Goals and timelines

The first thing to do is set yourself a goal. It is easier to raise funds if you have a figure in your mind as a target, and those supporting you like to know what you are aiming to raise.  Break the target figure down into achievable pieces, each with its own deadline.

ITimelines are an important tool to help you hit your weekly or monthly fundraising targets, e.g. if your total goal is £1,000 to be raised over four months, then you will aim to raise £250 a month.

Try to collect the money upfront when people sign your sponsor form. Encourage them to give you a cheque immediately - cheques won't be cashed until after the race so can always be returned if, for any reason, you don't start or finish the race. This will save you enormous effort afterwards and you won't have to wait weeks before you know what you've raised.

Ways to fundraise

Make a donation using Virgin Money Giving

Sports Leaders UK has teamed up with Virgin Money Giving, a website where you can set up your own fundraising page. Virgin Money Giving sends your donations straight to us and reclaims Gift Aid automatically on your behalf. £12.46 will reach us for every £10 you donate. Click on the logo above to go directly to the Sports Leaders UK fundraising page, or go to the Virgin Money Giving website to create your own page, and select Sports Leaders UK as your chosen charity.

Sponsor form

We can supply you with as many as you want in hard copy and also an electronic version for emailing to friends. Place a form in a prominent position at your workplace. Carry a form everywhere and remember to try to collect the money as people sponsor you. Try to ensure there is a generous amount promised to you at the top of the form as this will encourage others to give more generously! Also ensure that as many people as possible tick the gift aid box as this will make a big difference to your total sponsorship - an extra 28p in every £1 - and it doesn't cost your sponsor anything. Please make sure they give their home address details as we won't be able to claim gift aid on company addresses.

Matched funding

If you work for a company, try to get them to match the amount of money that your colleagues donate to you and this will double your funds raised.


Keep records of all of the contacts you have approached and of the funds you have raised. A record book can be helpful and is something you could use again in the future.

Supporters always like to know how you've done, so contact them afterwards and let them know how the event went. Also add the sum of money you hope to raise as well to say thank you, and collect your sponsorship if they haven't given it to you beforehand. 

Sports Leaders UK is a member of The Fundraising Standards Board Scheme. 
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Date printed: 23/10/2017

All information on this website is the property of Sports Leaders UK © 2016. All rights reserved.

Sports Leaders UK is the operating name of The British Sports Trust, a registered Charity 1095326. The British Sports Trust - Registered in England - Company Number 04597192. Registered Office: The British Sports Trust, 24 Linford Forum, Rockingham Drive, Linford Wood, Milton Keynes MK14 6LY.
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